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Variable Data Printing Labels Market, Global Outlook and Forecast 2023-2032

The global Variable Data Printing Labels market was valued at US$ 14 million in 2022 and is projected to reach US$ 23 million by 2029, at a CAGR of 7.9% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.


Variable data printing is a form of digital printing where elements such as text, graphics and images are changed from one printed piece to another by using information from an external database.



This report aims to provide a comprehensive presentation of the global market for Variable Data Printing Labels, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Variable Data Printing Labels. This report contains market size and forecasts of Variable Data Printing Labels in global, including the following market information:


  • Global Variable Data Printing Labels Market Revenue, 2018-2023, 2024-2032, ($ millions)

  • Global top five companies in 2022 (%)


The growth of the market is expected to be driven by the ability of variable data printing labels to generate customized product information and serialized number printing at low cost and in less time.

We surveyed the Variable Data Printing Labels companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.

Total Market by Segment:

Global Variable Data Printing Labels Market, by Type, 2018-2023, 2024-2032 ($ millions)

Global Variable Data Printing Labels Market Segment Percentages, by Type, 2022 (%)


  • Release Liner

  • Linerless Labels

Global Variable Data Printing Labels Market, by Application, 2018-2023, 2024-2032 ($ millions)

Global Variable Data Printing Labels Market Segment Percentages, by Application, 2022 (%)


  • Food & Beverage

  • Pharmaceuticals

  • Personal Care

  • Consumer Goods

  • Others

Global Variable Data Printing Labels Market, By Region and Country, 2018-2023, 2024-2032 ($ Millions)

Global Variable Data Printing Labels Market Segment Percentages, By Region and Country, 2022 (%)


  • North America (United States, Canada, Mexico)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Rest of Europe)

  • Asia-Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)

  • The Middle East and Africa (Middle East, Africa)

  • South and Central America (Brazil, Argentina, Rest of SCA)

Competitor Analysis


  • The report also provides analysis of leading market participants including:

  • Key companies Variable Data Printing Labels revenues in global market, 2018-2023 (estimated), ($ millions)

  • Key companies Variable Data Printing Labels revenues share in global market, 2022 (%)

Key players include:


  • HP

  • WS Packaging

  • Canon

  • Cenveo

  • 3M

  • Xerox

  • Avery Dennison

  • R.R. Donnelley & Sons

  • Mondi


Outline of Major Chapters:

Chapter 1: Introduces the definition of Variable Data Printing Labels, market overview.

Chapter 2: Global Variable Data Printing Labels market size in revenue.

Chapter 3: Detailed analysis of Variable Data Printing Labels company competitive landscape, revenue and market share, latest development plan, merger, and acquisition information, etc.

Chapter 4: Provides the analysis of various market segments by type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.

Chapter 5: Provides the analysis of various market segments by application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.

Chapter 6: Sales of Variable Data Printing Labels in regional level and country level. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space of each country in the world.

Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.

Chapter 8: The main points and conclusions of the report.


Table of content

1 Introduction to Research & Analysis Reports 1.1 Variable Data Printing Labels Market Definition 1.2 Market Segments 1.2.1 Market by Type 1.2.2 Market by Application 1.3 Global Variable Data Printing Labels Market Overview 1.4 Features & Benefits of This Report 1.5 Methodology & Sources of Information 1.5.1 Research Methodology 1.5.2 Research Process 1.5.3 Base Year 1.5.4 Report Assumptions & Caveats 2 Global Variable Data Printing Labels Overall Market Size 2.1 Global Variable Data Printing Labels Market Size: 2022 VS 2032 2.2 Global Variable Data Printing Labels Market Size, Prospects & Forecasts: 2018-2032 2.3 Key Market Trends, Opportunity, Drivers and Restraints 2.3.1 Market Opportunities & Trends 2.3.2 Market Drivers 2.3.3 Market Restraints 3 Company Landscape 3.1 Top Variable Data Printing Labels Players in Global Market 3.2 Top Global Variable Data Printing Labels Companies Ranked by Revenue 3.3 Global Variable Data Printing Labels Revenue by Companies 3.4 Top 3 and Top 5 Variable Data Printing Labels Companies in Global Market, by Revenue in 2022 3.5 Global Companies Variable Data Printing Labels Product Type 3.6 Tier 1, Tier 2 and Tier 3 Variable Data Printing Labels Players in Global Market 3.6.1 List of Global Tier 1 Variable Data Printing Labels Companies 3.6.2 List of Global Tier 2 and Tier 3

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